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For more than 100 years, New Balance has stood for uncompromising quality and innovation. Guided by the ethos “a more intelligent approach to building shoes,” the Boston-born brand has mastered the balance of performance and design.
Originally a cult favorite among die-hard sneaker fans, New Balance has surged into the mainstream with the rise of the dad sneaker trend—cementing models from the iconic “9 Series” at the center of sneaker culture. The legendary 990, proudly made in the USA, remains a flagship style and a true symbol of the brand’s heritage.
With production facilities in the U.S., U.K., and China, New Balance offers a global yet versatile portfolio. From timeless silhouettes like the 574, 997, and 1500 to innovative new releases and archival bringbacks, each pair reflects the same philosophy: the perfect blend of performance and fashion.
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