Since its founding in the 1950s, adidas has been defined by innovation, quality, and performance—earning its place as one of the world’s leading sportswear brands alongside Nike. Recognized instantly by its legendary three stripes, adidas has become a symbol of both athletic excellence and cultural relevance.
The story of adidas traces back to the Dassler brothers, Adi and Rudolf, who began crafting shoes in their family workshop. When the partnership split, Rudolf went on to create Puma, while Adi Dassler established adidas—a name derived from his own. From those roots in Herzogenaurach, Germany, adidas grew into a global powerhouse, shaping the future of sport and style for nearly 70 years.
With an unrivaled history of groundbreaking products and a relentless drive to push performance forward, adidas continues to inspire athletes and creators worldwide.
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