Midtown High School Pep Rally and Halftime Takeover
December 2025
The Athlete’s Foot partnered with Midtown High School for a two-day Pep Rally and Halftime Takeover, celebrating school pride, community connection, and game-day energy ahead of the December 9th basketball matchup. From an in-store meet-and-greet with coaches and players at TAF Piedmont Park to spirited music, photo moments, and a community-driven shopping experience, the activation brought local culture to life.
The celebration culminated in a high-energy halftime takeover sponsored by The Athlete’s Foot, featuring fan contests, giveaways, and exclusive prizes, including the next Jordan release sneakers for two winning participants.
More Heat, More Community
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