Founded in 1948 by Rudolf Dassler, Puma quickly made its mark through groundbreaking products and sharp product placement. Long a powerhouse in soccer and athletics, Puma surged into the global spotlight during the tennis boom of the 1980s and cemented its cultural status when the Puma Suede became a staple of breakdancing and hip-hop culture—a legacy that celebrated its 50th anniversary in 2018.
The brand continued to innovate in the 1990s with technologies like the Puma Disc lacing system and Trinomic cushioning, pushing performance design forward. Today, Puma blends sport and style with equal energy, pairing elite athletes like Usain Bolt with pop culture icons such as Rihanna and The Weeknd. Collaborations like Fenty and XO have redefined sneaker design, ensuring Puma stays at the cutting edge of both performance and culture.
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