Founded in Japan in 1949, ASICS has become a global leader in performance footwear by staying true to its guiding philosophy: “Anima Sana In Corpore Sano”—a sound mind in a sound body. Known for its cutting-edge technology and meticulous craftsmanship, ASICS designs shoes that deliver unmatched comfort, durability, and performance.
From the revolutionary GEL™ cushioning system to lightweight, responsive midsoles, ASICS continually pushes innovation to support athletes of every level. Beyond running, the brand has also earned a strong following in lifestyle and sneaker culture, thanks to collaborations and heritage models like the GEL-LYTE III.
Blending Japanese precision with modern design, ASICS stands for more than just sport—it’s about balance, movement, and a better way of living.
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